medical device manufacturer

metrex

Since 1985 Metrex has supported healthcare professionals dedicated to eliminating healthcare-associated infections. Metrex offers a system of solutions designed to address cross-contamination across the entire healthcare facility.

Brand Refresh

When I joined Metrex Infection Prevention, I saw the need to modernize and strengthen the brand’s visual system. The existing guidelines were a starting point, but they weren’t built for consistency or scale.

I partnered with the Marketing Director and team to refresh the brand—expanding the guidelines with updated typography, color systems, imagery, iconography, and layout standards. I also redesigned our core marketing templates to improve usability and alignment across campaigns.

These updates streamlined production and elevated Metrex overall market presence.

marketing print collateral

I worked closely with the marketing team to design and produce a wide range of print collateral, ensuring brand consistency and high visual impact across every channel. I developed the core templates and design systems used for key assets—including flyers, sales sheets, brochures, catalogs, tech bulletins, white papers, postcards, and more—streamlining production while elevating the overall design quality.

Socials

Design of organic and paid social media posts. Developed scalable templates that streamlined production, improved consistency, and improved performance across platforms.