medical device manufacturer

Kerr dental

Kerr Dental, part of Envista Holdings Corporation, has over 130 years of dental innovation. Its portfolio spans restorative, endodontic, and rotary solutions—designed to support clinicians in enabling healthy, beautiful smiles, and delivering exceptional global care.

Brand Refresh

When I joined Kerr Dental, I saw an opportunity to elevate and modernize the brand’s visual identity. The existing 10-page guidelines provided a foundation, but there was room to build a more robust, consistent, and versatile system that better reflected the company’s innovation and professionalism.

In Collaboration with the Marketing Director and marketing team, I led a comprehensive brand refresh—expanding and modernizing the guidelines to meet industry standards, including typography, color systems, imagery, iconography, and layout principles for both print and digital assets.

I also redesigned our master marketing templates to enhance consistency, scalability, and usability. These improvements accelerated asset production, strengthened brand cohesion across campaigns, and helped elevate Kerr Dental’s overall presence in the market.

Print Collateral

I worked closely with the marketing team to design and produce a wide range of print collateral, ensuring brand consistency and high visual impact across every channel. I developed the core templates and design systems used for key assets—including flyers, sales sheets, brochures, catalogs, fight sheets, postcards, and more—streamlining production while elevating the overall design quality.

Socials

Design of organic and paid social media posts. Developed scalable templates that streamlined production, improved consistency, and improved performance across platforms.

Product Launches

I led the creative direction and execution of over 15 product launches and re-launches, shaping the visual identity of new offerings from concept to market. Each campaign was a full-spectrum effort, blending strategy with design to deliver cohesive, high-impact experiences across print and digital channels.

Key Contributions:

Designed and produced comprehensive launch collateral, including brochures, sales sheets, whitepapers, dealer ads, video demos, social media graphics, emails, web banners, and landing pages.
Collaborated closely with cross-functional teams to ensure visual aligned with product positioning and marketing goals.
Helped streamline the channel distribution process by developing scalable design systems and brand-consistent assets.

Campaigns

As lead designer, I drove the creative direction for major marketing campaigns—from seasonal pushes like Black Friday to integrated, solution-focused initiatives. Each campaign required a tailored mix of print and digital assets, including brochures, dealer ads, social graphics, videos, web banners, emails, and landing pages.

I translated strategic goals into clear, compelling visuals for dental professionals, dealers, and internal teams, ensuring consistency across formats and fast-moving timelines. To support this, I built scalable design systems and master templates that streamlined production and strengthened brand cohesion.

These efforts elevated the brand’s presence, improved workflow efficiency, and increased engagement across key touchpoints.